Bimbo Bread (pronounced "Beembo") has been bringing families together for four generations. A family-owned business since 1945, Bimbo Bakeries relies on its own family recipe to bring you the softest, most delicious bread and buns possible. Let Bimbo Rolls turn a simple picnic or a backyard barbecue into a special event for the whole family. Kids will love the Bimbo Bear and his great tasting rolls. Moms and Dads will love Bimbo's quality ingredients.