Comfortable. Affordable. Sustainable. Smart feels good. Septic safe (Based on water dispersibility test results) everywhere. 70% more. 2-ply sheets than the leading brand's (Based on total reported Nielsen US sales, 26 wks, week ending 4/23/22). Lavender scent on the core. Smart Feels Good: Hey there, smart and economical person who also cares about the planet. Did you know that Fiora is soft, strong, and long-lasting? Our toilet paper is septic and sewer safe and is 100% PEFC Certified. We're committed to using sustainable sourcing practives and PEFC is an internationally recognized standard of sustainable forest management. So, it's ok to brag to the person next to you that you use Fiora. PEFC Certified: This product is from sustainably managed forests and controlled sources. www.pefc.org.