Dependable. Affordable. Sustainable. Smart feels good. Half sheets or full sheets. 70% more square feet than the leading brand's (Based on total reported Nielsen US sales, 26 wks, week ending 5/16/20) regular rolls. Hey there, smart and economical person who also cares about the planet. Did you know that Fiora paper towels are strong, absorbent, and long-lasting? So, it's okay to brag to the person next to you that you use Fiora. Our paper towels are 100% PEFC Certified. We're committed to using sustainable sourcing practices and PEFC is an internationally recognized standard of sustainable forest management. PEFC: PEFC Certified. www.pefc.org.