Flavor inspired by one of our employees Samuel Oliveros. I chose Pico de Gallo because it's a flavor that I see many people enjoy in my part of the United States. I thought a chips and salsa combination would be great since chips and salsa alone are very popular. I also chose cilantro to add an authentic kick to the whole idea. I am so excited for everyone to try my flavor! - Samuel Oliveros. Connect with us Facebook, Twitter. No artificial flavors. No preservatives. Questions or comments? 1-800-352-4477. Guaranteed fresh until printed date or this snack's on us. Mon-Fri 9:00am to 4:30pm CT / email or chat at fritolay.com. Visit our website at fritolay.com.