Pampers no. 1 pediatrician recommended brand. Our softest ever. Up to 12 hr. Locks wetness away from skin. Hypoallergenic. 0% parabens & latex (latex-natural rubber). Swaddlers no.1 choice U.S. hospitals nurses & parents (Hospitals-based on hospital sales data; Nurses-vs. other hospital brands, among those with a preference; Parents-based on retail sales). Helps soothe and protect baby's skin. Skin Health Alliance: Dermatologist approved.