An American original since 1912. New look! Same great taste! Good source Vitamin D & fiber. No high fructose corn syrup. Low in saturated fat & cholesterol. Certified by American Heart Association. While many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of this disease. From our family - Roman Meal was born in 1912 when Dr. Robert Jackson reversed this failing health through diet and exercise. Dr. Jackson emulated the ancient Roman centurion's daily menu of whole wheat or whole rye and added bran and flaxseed. The Matthaei family, with bread-baking heritage dating back to the 1800's, purchased the recipe in 1927 to include in their breads and cereals. With a strong commitment to health and whole grains, Roman Meal Company continues to make breads that are healthy and taste great. To your family - Roman Meal bakes most of their bread varieties with whole wheat or whole grains as the leading ingredient. The health benefits of whole grains are in the fiber, vitamins, minerals, phytonutrients and antioxidants which work together to maintain good health. Eating a variety of whole grains each day will help you get the nutrients needed to stay healthy. Get whole wheat and whole grains in your daily diet by enjoying them in a great tasting loaf of Roman Meal bread. Whole grain 25 g or more per serving. Eat 48 g or more of whole grains daily. The Roman Meal Company is proud to be a founding member of the Whole Grains Council. We dedicate ourselves to producing nutritious and great tasting whole grain foods. Natural whole grain goodness. Nutritional Highlights: (Highlights based on a serving of two slices). This nutritional highlights guide is designed to help you make healthy eating choices for you and your family. It displays the amount of nutrients or the percent of daily value they represent based on a 2,000 calorie diet. Calories (130); total fat (2 g); sodium (250 mg); sugars (5 g); calcium (20%); vitamin D (10%); fiber (3 g).