New! Ruffles have rrridges! 2x the crunch (compared to Ruffles original potato chips). Own your ridges. Guaranteed fresh until printed date or this snack's on us. fritolay.com. Ruffles.com. Instagram. Twitter. Facebook. Find us on Ruffles.com. Smartlabel scan here for more food information or call 1-800-352-4477. Questions or comments? 1-800-352-4477 Mon-Fri 9:00am to 4:30pm CT email or chat at fritolay.com. Find us on Ruffles.com.