With stain-shield technology. Color protection (After 5 washes; tested on cotton and cotton polyester fabric; vs. detergent alone). Fewer wrinkles (After 5 washes; tested on cotton and cotton polyester fabric; vs. detergent alone). Irresistible softening & freshness. Easier stain removal (After 5 washes; tested on cotton and cotton polyester fabric; vs. detergent alone). Because we care. 0% Parabens and phosphates. Naturally inspired fragrances. Helps keep clothes looking newer longer (After 5 washes; tested on cotton and cotton polyester fabric; vs. detergent alone). Soft as a mother's love. Safe for all washing machines. Responsibly made (To learn more, visit www.colgatepalmolive.com/responsibly-made). Save water. www.colgate.com/savewater.